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Initial preparation.
Marketing Course Introduction. (9:29)
Having a business brand and clear identity.
Manage your local reputation.
Your phone manner matters.
1st point of contact.
Your all important (USP) Unique Selling Proposition. (10:05)
FREE promotion
Open your Driving School Facebook business page (13:39)
How to make the most of your practical test passes. (15:13)
How to obtain QUALITY customer reviews and make the maximum use of them. (22:47)
How and why you should consider GEO tagging your test pass images. (25:50)
How to open your Google my business listing and basic optimisation. (22:06)
Why a local telephone number is so important as part of your marketing strategy (15:32)
Adding test pass photos and reviews to your Google maps listings. (10:29)
How to encourage your customers to leave a QUALITY review on your Google my business listing. (10:07)
Why A Website Is A Crucial Part Of All Your Marketing.
Why you really need a website and the mistakes to avoid. (59:09)
Understanding the "they ask, we answer" concept will turbo charge your website enquiries (48:16)
A website that converts visitors into customers. (47:36)
Having a website booking form will CONVERT more enquiries to customers. (14:18)
How to use MANYCHAT to Convert more of your enquiries to customers with automatised responses (13:37)
Have a managed website with content upload service (8:10)
Al the text/video documents to build your own website or provide to your web designer. or (8:56)
Paid for promotions to turbo charge your customer enquiries.
Passive or Direct Response Ad and Your USP? (15:55)
The New Google Responsive Ads Overview (12:02)
How to set up your Google ads campaign New customers on tap just when you need them) (49:21)
Google Ads - complete done for you service. (5:20)
Google Ads Optimisation Service (6:48)
BONUS SECTION.
ALS lesson sheets (10:43)
9 Star guarantee. (8:06)
Zero tolerance cancellations.
E commerce for your website. (6:46)
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Why a local telephone number is so important as part of your marketing strategy
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